I watched part of one episode about a month ago. It was like watching "Jersey Shore" in the kitchen. My assumption is that it's geared toward the younger crowd, though even our 19-year-old was not impressed, either. "Hot mess, but not really in a good way" I think was the phrase she used.
So it's not really my cup of tea. But think about this: if you had never before seen an episode of "Good Eats" and watched it for the first time, wouldn't some of you be inclined to think that it was unusual, and that Alton Brown was just playing some sort of nerdy character and trying too hard to be funny?
Bitchin' Kitchen has been on for close to two years now, so someone (aside from Kathleen) must like the show.