Come on, we know that's a Photoshop-job. That spandex bodysuit hardly has room enough to groove.
I'm glad people like their knives. I've no experience with them, but that their website's "No Bull" section is one of the biggest crocks I've seen in a long time. The "myths" are hardly myths and the "busting" is a load of tripe. They provide zero or specious data and don't even have the common courtesy to tell us what steel their blades are made from. Then I thought, "Who does that guy remind me of?" The knife connection must have gotten to me, because the person I was thinking of was Lynn Thomson of Cold Steel knives (knife knuts will likely know the name). Sells a reasonably effective but cheaply made product at moderately high prices, talks a big talk, and doesn't care to cite evidence beyond the occasional slash at a side of beef.
Still, Furi's got some good looking designs. I take issue with their implementation and definition of "scalloped edge," but grantons are popular so that's no surprise. They hired Rachael Ray after all!