I just tried this for the first time. As you know, rum is made from molasses. Well this rum tastes more like molasses than any other rum that I have tried. It is sort of like essence of molasses. The flavor is as strong as that of Myers's Rum which makes it suitable for cooking.
It is used in the national mixed drink of Bermuda, Dark n Stormy, http://www.goslings.com/darkandstormy.htm.
You can find a distributor here http://www.goslings.com/distributorlocator.html
The only listed distributor in the Chicago area is defunct, so I got it by special order at my local liquor store. He has a case, so if anyone in the Chicago area wants some, I can give you the store's name and address.
Also, you can buy it online here http://www.johnwalker.com/a_spirit_rum.aspx.
Unfortunately, the price is around $24 and it is not likely to be on sale. In contrast, the common, popular Myers's Rum is often on sale for around $13.