Seemed like typical daytime television to me. I mean, you knew eventually this would happen, sort of the food version of Dr. Oz, Oprah, or the myriad of other daytime shows.
Why not? It's like any other daytime show. It's there for product placement and for celebs to pimp their latest movie/show/book/whatever.
I live to eat. I shall die with an entire cheesecake in my tummy, surrounded by empty beer bottles and soda cans, with a slice of cold pizza still in my hand. Oh death, where is thy sting?