From Cricket's website:
Albin (Al) Moschner, Executive Vice President and Chief Marketing Officer
Albin (Al) Moschner is responsible for overseeing the Company’s overall marketing and branding of products and services, along with product development, corporate communications and public relations, customer retention and market research. He is also responsible for overseeing and directing the Company’s business operations, including sales and distribution and customer service.
Cricket probably hired all the "nice" customer service people from ATT