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Old 02-04-2010, 06:02 PM   #1
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Heinz revamps its ketchup packets

Heinz revamps its ketchup packets | Food | Chron.com - Houston Chronicle

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Old 02-04-2010, 06:42 PM   #2
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Those look vaguely like some of the packaging in England. Hate that type of package.
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Old 02-04-2010, 08:28 PM   #3
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From the article: “The packet has long been the bane of our consumers,” said Dave Ciesinski, vice president of Heinz Ketchup. “The biggest complaint is there is no way to dip and eat it on-the-go." Heinz has long struggled to find a design that lets diners dip or squeeze ketchup that could also be sold at a price acceptable to its restaurant customers. For this effort, it bought its design team a used minivan two years ago to test if their ideas really worked while eating on the road.


That's why they redsigned it? So we can dip fries while driving? That was the biggest complaint??
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Old 02-05-2010, 05:21 AM   #4
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This is very cool. Whenever we do any lengthy travel and stop in a drive thru for french fries, my son always insists I open the older style just enough so he can stick his fries in as he's eating them. The newer revamped may be easier on me at least, but possibly messier if he drops one on my car seat and it lands upside down.
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Old 02-05-2010, 05:24 AM   #5
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Quote:
Originally Posted by DaveSoMD View Post
From the article: [I]
That's why they redsigned it? So we can dip fries while driving? That was the biggest complaint??
Oh great now drivers have one more thing to do while they drive. A container of fries in one hand, a ketchup packet in the other, no wait now their gonna have to balance the cell phone between cheek and shoulder, steer with one knee.
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Old 02-05-2010, 11:43 AM   #6
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...but possibly messier if he drops one on my car seat and it lands upside down.
Oh that would never happen. They have incorporated technology so they only land right side up.
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Old 02-05-2010, 06:01 PM   #7
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Oh great now drivers have one more thing to do while they drive. A container of fries in one hand, a ketchup packet in the other, no wait now their gonna have to balance the cell phone between cheek and shoulder, steer with one knee.
Isn't the knee keeping the drink from spilling???
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Old 02-05-2010, 06:10 PM   #8
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Next time a cager comes too close to me while riding my bike I can blame it on the ketchup.
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