Jeeze guys (and gals)! Tyler Florence has great "cred", and if he wants to increase his branding by consulting with Applebee's all the best to him and Applebee's.
I'm not crazy about Applebee's, Coco's, Carrows, Chilis, or any of the chain restaurants. But I'm not going to say we would never sink so low as to go to one. Yes, I'm a great cook, but once in a while it's nice to just grab a quick lunch - and it's better than McD's, Whopper King, or whatever burger joint's along the road - and not a whole lot more money.
Our first experience at the new local Chili's was so bad that I wrote a scathing note to them on their feedback form. We haven't been back since - but may go. We're in an area were there aren't a lot of excellent restaurants, and most of the places serve the same 10 items - just prepared to different degrees ranging from edible to disgusting.
Food is so subjective - it's based on personal experience, personal taste, and so many other factors. Someone born and raised in North Dakota may have a whole different take on what excellent food is from someone born and raised in Louisianna or California. (A friend tried to talk me into opening a Mexican restaurant in NoDak. because there weren't any - seems to me there probably was a good reason - maybe no one there likes Mexican food!