Orange Juice: Some Moms Say It Has a 'Secret Ingredient' That Worries Them - ABC News
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From article:
The "not from concentrate" brands appeared on store shelves sometime in the 1980s to differentiate them from frozen juice and other bottled concentrates. Despite its high price tag -- now up to $4 a carton -- sales of the premium brands have soared.
But those juices don't just jump from the grove to the breakfast table.
After oranges are picked, they are shipped off to be processed. They are squeezed and pasteurized and, if they are not bound for frozen concentrate, are kept in aseptic storage, which involves stripping the juice of oxygen in a process called "deaeration," and kept in million-gallon tanks for up to a year.
Before packaging and shipping, the juice is then jazzed up with an added flavor pack, gleaned from orange byproducts such as the peel and pulp, to compensate for the loss of taste and aroma during the heating process.
Different brands use different flavor packs to give their product its unique and always consistent taste. Minute Maid, for example, has a distinctive candy-sweet flavor.
now you know...