Here here!
As I don't have $300,000 to spend on a pair of white truffles I'm not going to be too fussy about a little pretend truffle flavouring in truffle oil.
As the man-in-the-street (or the woman in the supermarket) happily buys artificial vanilla, almond, peppermint, etc., flavourings for baking or in store-bought cake, etc., it seems a little disingenuous to complain about artificial flavouring in "truffle" oil, especially as the cost, ounce per ounce, of artificial vanilla flavouring is more than that of truffle "flavour" oil.
There being a legal distinction between "flavour" and flavoured" in UK food labelling laws it was quite clear from the main label, which one mine was when I bought it. Caveat emptor!