Well - I had goofed up so badly by not knowing about Velveeta slices that I couldn't wait until tomorrow - I went tonight (Walmart).
Now I know why although I probably have seen them they just didn't register ... when I'm looking at the individually wrapped cheese slices in that area of the store I'm looking at unit prices ... price per oz ... since Velveeta was the most expensive it's no wonder I didn't bother to see what brand it was! (humm ... which is the smiley for cheap old guy?)
I did finally find the boxed Velveeta on the shelves - down by the pasta, with the canned parm/romano and jars of Cheez Whiz. I don't remember Velveeta being that expensive!
When I'm wrong - I'm not afraid to admit it. I hate it - but I do it.