Yes, Connie, Aunt Jemima, as well as Log Cabin, Mrs. Butterworth etc. they are not the REAL maple syrup. They are mostly artificially flavoured. (some of them might proudly claim "made with real maple syrup"!!, and when you check the ingredients, it would only contain like 2% of the real syrup... )
I am a bit ashamed to admit I never thought I particularly cared for the maple syrup for a long time, but it was only because I had never tasted the pure real maple syrup. It may cost a lot more but it will be worth it... tasting is believing, they are so much better, totally a different story!!