Former Trader Joe’s executive wants to sell inexpensive prepared meals made from `expired’ food - Business - The Boston Globe
Would you eat it??
Doug Rauch, the former president of Trader Joe’s who made millions of dollars marketing cheap but chic groceries across America, plans to sell meals prepared with food that is edible but has passed its sell-by date to low-income consumers in Boston.
Rauch said he knows the concept may at first sound unpalatable, maybe even objectionable, but he’s convinced that his Urban Food Initiative has merit. The idea is to take food “waste” — perishables at, near, or past their expiration date that supermarkets throw out daily — and turn it into healthy meals priced like a McDonald’s Big Mac. Rauch compares the nonprofit’s mission to the work of Goodwill, which resells donated clothing at affordable prices.
Rauch, who is negotiating to open a 10,000-square-foot store in a building owned by the Codman Square Health Center in Dorchester, said the Urban Food Initiative emerged from his research into hunger while studying as a fellow at Harvard University’s Advanced Leadership Initiative from 2010 to 2012.
Would you eat it??