Did you hear about that lingere company that held a contest to find the best bra?
They were trying to get away from the flooded "traditional" market, so they held an open call to all desingers for something new and original, but it still had to have good supportability.
They mulled over all the entries, some of them pretty bizzare looking, but there was one that had employed the traditional "under-wire" sceme. It turned out the be the strongest and most hard-wearing. Even though it reflected the very concept they were trying to steer away from, they declared it the winner.
They announced their choice the next day in the local newspaper under the heading "Brassier Contest Comes Down to the Wire"
~ Raven ~