I eat locally "grown" grass fed beef because it tastes better than the other stuff.
However, there is a welfare issue involved with only feeding cattle on grass. The nutritional content of grass varies throughout the year for various reasons and in temperate climates (as in Britain) and areas with cold winters (as in many parts of America) it stops growing completely at 5 degrees C (41 degrees F). This means that for cattle to thrive and build muscle (to make good meat) they must be fed supplementary cereals and hay in winter. The best farmers feed non-GM feed and organic cereals but you have to ask to be sure.
Well yeah, mostly it won't be fresh grass in winter, especially in Québec.
I saw a documentary about a British farmer who pastured his cows in winter. He had been working on getting the right combination of grasses to make it possible for about 20 years. He has it figured out for his farm.
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