WeCurry.com
Assistant Cook
Good day to you all.
We are a new spice company (in its bare infancy) named WeCurry, and we really need help from honest spices and herb customers.
The setup:
My business partner and I are at a slight impass about the packaging material we will be using.
His argument is that going with plastic jars will be more cost-effective (i.e. shipping; cost per bottle); While understanding that the aesthetics would not be as pleasing as glass jars would be. He believes glass jars cost more, thus have to be sold for more which would only attract the one-time buyer. Or give us a superficial "expensive gourmet" look.
I, on the other hand believe, that while glass jars will cost a couple more cents per bottle and shipping; An "investment" into the aesthetics (via glass jars) will lead to our product standing out, MORE sales, and the possibility of more recurring customers. (assuming the customer enjoys the product).
*Attached is a picture of a couple of glass and plastic jars I found at a store the other day. Suffice it to say, the look of the glass jars stood out to me more than the plastic ones - and converted me into a customer that day.
The Question:
Who do you think has a better argument/reason? Why? (we have done the numbers for both scenarios and can afford both.) Any advice or personal examples?
We are not trying to go for a high-end expensive gourmet look but rather a down-to-earth, modern and fresh look, because our goal is simply not to obtain one-time buyers of an expensive spice bottle, but returning customers of a great spice bottle!
Thank you all for patiently reading through my long story and horrible grammar. We hope to hear from many of you.
Team
WeCurry
Sent from my 5054N using Discuss Cooking mobile app
We are a new spice company (in its bare infancy) named WeCurry, and we really need help from honest spices and herb customers.
The setup:
My business partner and I are at a slight impass about the packaging material we will be using.
His argument is that going with plastic jars will be more cost-effective (i.e. shipping; cost per bottle); While understanding that the aesthetics would not be as pleasing as glass jars would be. He believes glass jars cost more, thus have to be sold for more which would only attract the one-time buyer. Or give us a superficial "expensive gourmet" look.
I, on the other hand believe, that while glass jars will cost a couple more cents per bottle and shipping; An "investment" into the aesthetics (via glass jars) will lead to our product standing out, MORE sales, and the possibility of more recurring customers. (assuming the customer enjoys the product).
*Attached is a picture of a couple of glass and plastic jars I found at a store the other day. Suffice it to say, the look of the glass jars stood out to me more than the plastic ones - and converted me into a customer that day.
The Question:
Who do you think has a better argument/reason? Why? (we have done the numbers for both scenarios and can afford both.) Any advice or personal examples?
We are not trying to go for a high-end expensive gourmet look but rather a down-to-earth, modern and fresh look, because our goal is simply not to obtain one-time buyers of an expensive spice bottle, but returning customers of a great spice bottle!
Thank you all for patiently reading through my long story and horrible grammar. We hope to hear from many of you.
Team
WeCurry
Sent from my 5054N using Discuss Cooking mobile app