We’ve got 3 of them here in Vegas. They’re a bit pricier than some of the other Asian supermarkets, but their seafood section is great! Sometimes they’ll have live lobsters on sale.
I don’t know how they came up with the name either. Something for me to google later. Took me the longest time to figure out if it was 99 Ranch, or Ranch 99!
You made me curious, so I looked them up.
"It was originally called 99 Price Market but was eventually renamed 99 Ranch Market to give the supermarket a somewhat trendier name."
from: 99 Ranch Market - Wikipedia