as verablue and m-in-ftw, i grease the bowl, roll the dough around it, and then turn the dough over so the greased side is up.
however, i don't use plastic wrap. i use a plastic grocery bag that will fit over the bowl. catch some air in the bag so it's inflated(?), and place over the bowl so the now-inverted bag sits on the counter top. the two good points are: no need to waste plastic wrap and, the bag sits well above the rim of the bowl, so even if i get involved in something else and totally forget i've got bread rising, the dough can go well above the level of the rim and still not hit anything. also, i usually make a very large amount of dough at one time, make a couple of loaves, and still have enough dough left over for 2 or 3 pizzas later in the week. this dough i just toss into the same bag and then toss it into the fridge.