If one goes out to a restaurant, it would probably be difficult to have the meals featured for that price.
There is a company where I live that works with local chefs to deliver the ingredients and recipes for different meals. The company works with local suppliers (farmers, meat and cheese producers, etc.) to source the ingredients and local chefs to develop the recipes. The recipes are then tested by home cooks for ease of preparation, taste, portion size, and then the menu item is offered to the subscribers.
If a person wants to try Indian or Thai cuisine but doesn't have the spices or other ingredients on hand, having those included in the order means the person doesn't have to buy more than is needed for the recipe. I can see the value for those who are trying to eat healthier and are not sure where to start. People whose lives have thrown them a curve ball and grocery shopping and meal planning are just one more thing they have to squeeze into a hectic life (family member in hospital, etc.). And those who want to get a meal on the table without the time it takes to do the shopping, chopping, and figuring out what to substitute for an ingredient because it didn't make it on the shopping list.
Sourcing local ingredients can be very time consuming. Having someone else do all the legwork can make sense. Meal planning and shopping for some is just another chore and one that is not enjoyable.
I am biased--I am test driving some of the local company's recipes and providing editing services for the recipes once I've test driven them. It gives me a chance to combine two things I enjoy--playing with words and playing with food and earn some extra $ at the same time.