MyCrummyApartment
Cook
I think it is good business to have recipe information available for anyone who asks. And these days, due to health and safety issues with allergies many cities dictate that restaurants MUST divulge their contents to concerned guests.
I have never understood why chefs/restaurants were so protective of such information. Giving it out can only help your image and spread the word about your establishment. It certainly does not stop people from going out to eat. I would rather have novices attempt to make something they had at my restaurant and talk about it (me) endlessly to their friends and family. It's a viral marketing opportunity really.
If you can't give out a great recipe because you are too protective, it is also kind of saying you are not creative or confident enough to come up with something just as good or even better. Really good chefs don't worry about this kind of stuff because execution and creativity is what they really rely on for long term success.
Consumers do not debate about making Lobster Thermidore at home OR going out to a restaurant to buy the same thing. They decide to eat out, and then make a decision about what, where, when and how much.
KFC's "secret" recipe has been widely available for decades and it didn't hurt their business.
I have never understood why chefs/restaurants were so protective of such information. Giving it out can only help your image and spread the word about your establishment. It certainly does not stop people from going out to eat. I would rather have novices attempt to make something they had at my restaurant and talk about it (me) endlessly to their friends and family. It's a viral marketing opportunity really.
If you can't give out a great recipe because you are too protective, it is also kind of saying you are not creative or confident enough to come up with something just as good or even better. Really good chefs don't worry about this kind of stuff because execution and creativity is what they really rely on for long term success.
Consumers do not debate about making Lobster Thermidore at home OR going out to a restaurant to buy the same thing. They decide to eat out, and then make a decision about what, where, when and how much.
KFC's "secret" recipe has been widely available for decades and it didn't hurt their business.
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