I remember thinking someone would have to be the laziest person on earth (exception made for those who do not have use of their hands and therefore cannot open jars) to buy those thaw-and-eat PB & J's they came out with a few years back. Now this.
If I ever forget how to smear stuff across a hotdog bun, I'll buy this product.
I have to also point out that whoever chose the target customers for the website is either a complete idiot, doesn't know what backpacking actually is, or just really likes a challenge. I imagine the conversation went something like this:
Advertising specialist 1: "In North America, who has the absolute least use for something with very little nutritional value that takes up an enormous amount of space for what's in it?"
Specialist 2: "Military and backpackers."
1: "Well the military doesn't do much online shopping. Let's go after backpackers."
2. "I love a good challenge, especially if it ends with us making zero profit."
If anything, they should be marketing this as a novelty product, not convenience. I can see the entertainment value of it, but selling it as an item to make life easier? Come on. If this product succeeds, it will make me very, very sad.