Jan 7, 2014 #1 K kleenex Master Chef Joined Nov 8, 2004 Messages 5,345 McDonald's commits to begin buying sustainable beef by 2016
Jan 8, 2014 #2 Steve Kroll Wine Guy Joined Mar 29, 2011 Messages 6,345 Location Twin Cities, Minnesota Sustainable beef? Isn't ALL beef sustainable simply by virtue of coming from a procreating lifeform?
Jan 8, 2014 #3 GotGarlic Chef Extraordinaire Joined May 9, 2007 Messages 28,253 Location Southeastern Virginia I think they want the environmental practices related to raising the beef to be sustainable.
Jan 8, 2014 #4 taxlady Chef Extraordinaire Moderator Emeritus Joined Sep 13, 2010 Messages 32,717 Location near Montreal, Quebec It's a step in the right direction. I guess consumer noise does help.