(most?all?) of the cookware is USA made, but the knives are not German made.
it's almost word for word ye olde Gunter Wilhelm spiel
"The process starts in Germany, where X50CrMoV15 stainless steel is fully forged and tempered for ideal strength and durability. The forged steel is then shipped to our state-of-the-art factory in Asia, where the detailed process of applying the Pakkawood handles is meticulously done by hand. After the razor sharp cutting edge is measured for precision by laser, the knife is polished, inspected and packaged. The finished product is an impeccable combination of beauty and functional design."
looks like Gunter Wilhelm has a new handle design and licenses/supplies the old stuff to New Era aka Hammer Stahl.
with further plot thickeners
I get the impression there is a long and colorful history between the principals . . .