Surprisingly a lot like meat! I've tried the mince, which tastes exactly like beef mince to me when I did a spaghetti bolognese the other day, then yesterday I made a smoked paprika sauce and used the quorn bits which were like cut up chicken pieces, and it tasted like chicken to me! I've always wanted to be a vegetarian but just don't think I could do it. But this is a good alternative to meat, especially when we're finding it so expensive here, and quorn really helps with our budget. Of course it can't replace a good roast or something to me, but when we're really penny pinching, it gives us our "meat" fix.