It is stamped with Reggiano Parmaseana right into the rind. the stamp is burned into the rind and you can read it very easily. I go to the deli counter at Market Basket in Chelsea. The most I have ever paid at the deli, is $18.00 a pound. I bought about 3/4 pound as it was a gift for my girlfriend in Atlanta. And for that, I don't mind paying any price.
I have to laugh at her. Whenever she has company, she makes sure they all get a small plate of pasta so she can bring out her hunk of cheese with the grater. Of course everyone looks at the rind before grating. All she will tell them is "I have connection," when they ask where did she find imported Italian cheese.
I also sent here a bunch of nutmeg nuts in a small apothecary jar. Another mystery for her company.