Gretchen said:More grease, more browning the flour and grease to a very very light brown. LOTS of pepper as the other southerner said. cook the roux. Add the milk. If it is too thick add more milk/liquid--easy enough. I really suspect you are trying to cut down on the grease/fat portion if your gravy isn't flavorful. And cook the flour and fat together more.
I would have to agree.... I usually cook mine to a "dirty blonde" color.