Well this is a new item from the UTZ snack company people I was able to find at a local grocery store.
This is a brand name Cheetos flamin hot type item.
These look like crunchy cheetos and have a real solid crunch.
They have similar low level of heat for me like the Flamin hot Cheetos.
I got bit of a something like a saucier flavor with this item over the Flamin hot Cheetos which I liked.
A big thumbs up from me and worth a try.