Location: Native New Mexican, now live in Bellingham, WA
Posts: 3,859
It's a Rachel Ray thing isn't it? It's funny, she says evoo to save time but then always explain that it's extra virgin olive oil. She ends up using more time that way.
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I think she just popularised it, but I had heard it called that for a long time. There is even a restaurant in Boston called EVOO, although I do not know which came first, the restaurant or RR
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