tried a new recipe (a "Braided Loaf") tonight, and it's definitely the best loaf of bread i've made to this point. it was so soft & moist. the only notable differences compared to the recipes i've been using are that it has much more butter in it, an egg, an eggwash glaze, and the fact that it's braided. one other thing i did differently--i kept slapping my hand and let the bread completely cool before i cut it. i'll do some more 'scientific research' in the next couple weeks and find out what factors caused the bread to be so much better than the rest.