Well if you could be bothered to actually observe that which you so readily criticise, you would see that it is harmless fun and does not collect data.I haven't looked at it, but these types of things are generally designed to collect demographic information. Not interested.
Well this is just a light hearted game (hopefully indicating some degree of accuracy).I also never do this kind of thing. Depending on scores one can either feel superior or inferior and I hate those manipulative mind games people play. JMHO