You would set it up like what I have below with one addition. The first character should be [ and the last character should be ]. I had to leave those off or it would have actually made it a link. Where it says "new title" you can make that say anything you want.
url=http://www.discusscooking.com/forums/f26/baking-cookies-in-the-car-25129.html#post302012]new title[/url